Content creator · UGC · Dubai
AiraEdward
Real routines, real nights out, real places. Content my audience trusts, made to introduce your brand to them.
Brands worked with
Beauty & hair · 9SHEGLAM, L’Oréal Professionnel, Maybelline New York, Color Wow, heimish, Cosnori, Cantu, RupArt, Letoile
Wellness & fitness · 4iHerb, Muscle Core, C5, ANTA
Fashion, music, food · 4Tielle Intimates, Denon DJ, Bite & More, NOUR
About
I don’t manufacture a lifestyle for content. I live one.
I’ve spent nearly a decade DJing in Dubai’s luxury hotels, brand events and clubs. That puts me inside the rooms lifestyle brands want to be in, and my audience comes with me.
I work with beauty, wellness, lifestyle, music, hospitality and tech brands on UGC, influencer campaigns and live events. The residencies, the brand events, the touring: that’s my job, not a backdrop.
My audience trusts what I use and where I go. When your brand shows up in my real life, they see it for real, and they come and find you.
in Dubai
worked with
Oct–Nov 2026
UAE & PH
Content I make
Made for where your content will run: paid ads, your website, email and in-store screens. You get ready-to-post files and one person to deal with, from brief to final file. Tap any video to watch with sound.
Audience & reach
Adults 25–44, based in the UAE and the Philippines.
41% of my followers are in Dubai. Last month my Reels reached 13K views on 2.8K followers, so your brand keeps reaching new people, not the same feed every time.
25–34: 58% · 35–44: 28%
Women 48% · Men 52%
Philippines 39% · UAE 34% · US 8%
Top city: Dubai 41%
UAE 37% · Philippines 18%
Top videos: 269K and 79K views
Engagement rate = (likes + comments + shares + saves) ÷ viewers, Instagram Reels and posts, 7 Oct – 6 Nov 2026. Audience splits are Instagram followers for the same period. TikTok followers and territories as of 5 Nov 2026; top videos are all-time, not averages.
How we work together
UGC for your channels
You send the brief, and the product or access if there is one. I shoot and edit videos built to run as ads and on your own channels. They go on your pages, not my feed.
Posted on my pages
I post on Instagram @airaedward and TikTok @djaedward as a paid partnership, straight to an audience that already trusts my picks.
Stories & events
Stories with link stickers that send people straight to your page, plus live event appearances with same-night coverage.
From brief to final file
- Brief, quote and 100% payment
- Product, access or event details sent over
- I shoot and edit for your placement
- You review, one round of changes
- Final files, or the post goes live
Rates are tailored to the deliverables, usage and timeline, and sent on request. Licensed in Dubai · UAE National Media Authority Advertiser Permit 9097525. Every paid or gifted post is disclosed as a paid partnership.
Let’s work
Tell me about your brand, your goal and where the content will run. I’ll send back a package built around it.
UAE Advertiser Permit 9097525 · Dubai